Seduced by the television advert where the girl listening to Deezer Flow looks incredibly satisfied because it knows exactly what music she wants to listen to, I’ve been giving it a whirl. I confess this has been partly prompted by my beloved’s irritating habit of playing his choice of music in the office which usually has me reaching for my ear plugs. Deezer seems to play a random selection of music and, a bit like on those reality talent shows, you can go X or ♥. Based on your mix of Xs and ♥s, it makes further recommendations.
I’ll be honest we got off to a bit of a rocky start with some very dubious selections: Elton John, Abba, Dire Straits, Michael Jackson – more my beloved’s taste than mine – but we soon moved into more acceptable suggestions such as Red Hot Chili Peppers, Lenny Kravitz, Jeff Buckley, Radiohead and Pearl Jam. We flirted with the 1980s, and I enjoyed the trip down memory lane, but it quickly overstepped the mark. It also strayed into Ellie Golding, Coldplay and Ed Sheeran easy listening territory before being quickly slapped down
No doubt based on my location, Flow was also intent on plying me with artists singing in foreign languages (French, Italian, Spanish and German) and while there are one or two artists from those countries I quite like, these weren’t the ones suggested. No Daft Punk sadly!
It’s also proposed artists I’m not familiar with, which has to be a good thing – right? I have no idea how Deezer’s algorithms work but so far, so good. I’ve yet to be bombarded with adverts, and I’m wondering whether, like Spotify, you get so many hours of grace. Maybe Deezer waits until you’ve been sucked in before plying you with adverts. It’s still not suggested me anything from my favourite bands or singers, but surely it’s only a matter of time before I get some Guns’n’Roses, John Newman, Bon Jovi and Jonny Lang.
My beloved, who seems to think he has some say in the matter, keeps saying: “I don’t like that!” Tough, because I do! It also provides you with the lyrics so you can sing along but not even I am mean enough to do that to my beloved.