Viral celebrity

A charming tale caught my eye in yesterday’s L’Equipe. Apparently, the Port Adelaide Cycling Club decided to pick a completely unknown European rider to support during the Tour Down Under. After some deliberation, they selected Arthur Vichot, a neo-pro with FDJ taking part in his first professional race and who, more importantly, was on Facebook. The club’s intention was to make a huge fuss of Vichot throughout the race with hordes of fans on the roadside calling out “Allez Arthur”, wearing “Allez Vichot” t-shirts, waving French flags and, of course, daubing his name on the road. Indeed, rumour has it he was better supported than one Lance Armstrong.

Allez Vichot

Prior to the start of the Tour, one of Arthur’s new found fans asked Lance if he’d ever heard of Vichot. When he said he hadn’t, she told him that he would do by the end of the Tour. Not only was all this support a tremendous boost to young Vichot, who finished a creditable 48th, just over 3minutes down on Greipel, but it also bought a smile to the lips of the more seasoned pros whenever they saw Vichot’s fans. In addition, the story has attracted the attention of the press worldwide.

Arthur’s Australian fan club has garnered more than a thousand members  and they’re eagerly going to follow his progress throughout the season. Some will even be coming over to Europe to watch him ride.

I thought this was such a lovely idea and The Port Adelaide Cycling Club are to be commended. Young Vichot will never forget his first professional race nor the kindness of the locals with whom, in time-honoured Aussi tradition, he shared a beer.